ORGANISATION
icare | Insurance and Care NSW
ROLE
Senior Graphic Designer (Full-time)
BRIEF
Enhancing communication through vibrant, accessible annual reports
OBJECTIVES
- Present annual achievements in an engaging, professional, and visually appealing layout for easy digestion
- Ensure design adheres to icare’s branding guidelines
- Develop an accessible digital version compliant with WCAG 2.0 standards
SOFTWARE
Adobe InDesign
Adobe Illustrator
Dive into icare’s annual reports, each a testament to the complex, collaborative process that reflects the unique icare branding.
As a Senior Graphic Designer, I form one half of the team responsible for delivering these annual reports. Our process takes us from initial concept to final product, marrying structured planning with creative design. We provide initial mock-ups that showcase the year’s highlights and actively incorporate feedback from senior leadership. Collaborating closely with project managers, we maintain a detailed version control system to ensure each iteration of the design stays on track and visually coherent.
Annually, we craft a unique report template, integrating brand-specific colours and visuals. Every image and text placement is chosen for its narrative fit and clarity. Our digital versions not only meet but champion the WCAG 2.0 accessibility standards.
What you see is more than a report—it’s a harmony of precision and design, crafted for true engagement.
