ORGANISATION
icare | Insurance and Care NSW
ROLE
Senior Graphic Designer (Full-time)
BRIEF
Enhancing communication through vibrant, accessible annual reports
OBJECTIVES
- Present annual achievements in an engaging, professional, and visually appealing layout for easy digestion
- Ensure design adheres to icare’s branding guidelines
- Develop an accessible digital version compliant with WCAG 2.0 standards
SOFTWARE
Adobe InDesign
Adobe Illustrator
Explore the annual reports I created for icare, each provided as an accessible PDF document and in print, reflecting a harmonious blend of collaboration and unique branding. As one half of the design team and Senior Graphic Designer during my tenure at icare, I provided the creative concepts that transformed these reports from idea to finished product.
I developed initial mock-ups highlighting the year’s key achievements, actively incorporated feedback from senior leadership, and collaborated closely with project managers to ensure design consistency through meticulous version control.
I designed a unique template each year tailored to icare’s specific colours and visuals. Every image and text placement was thoughtfully chosen for clarity and narrative impact.
The accessible PDF documents and printed reports I produced adhered to and championed WCAG 2.0 accessibility standards, ensuring inclusivity for all audiences.
These reports were more than just informational—they represented a seamless fusion of precision and creativity, designed to engage and inform effectively across all mediums. One such report was praised for its exceptional design and accessibility, significantly enhancing stakeholder engagement and showcasing icare’s commitment to excellence.