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Resonance Sound Logo Animation

CLIENT
Resonance Sound

ROLE
Animator

BRIEF
Produce a captivating animation for Resonance Sound that embodies their ethos of cutting-edge sound design and showcases their professional audio products.

OBJECTIVES

  • Design a dynamic short animation that captures the essence of the electronic music industry, using the Resonance Sound logo.
  • Ensure the animation mirrors Resonance Sound’s commitment to pioneering innovation and superior sound design.

TOOLS
Adobe Illustrator
Adobe After Effects

While looking for fresh sounds and samples for a project, I discovered Resonance Sound. This leading label offers professional, royalty-free audio loops, sample packs, and synthesizer sound sets. The award-winning German sound design experts from Sounds of Revolution (SOR) and CFA-Sound expertly create these exceptional products.

The animation is central to their marketing on social media and introduces all their video content. It features the Resonance Sound logo, made up of two triangles resembling play buttons racing each other. This dynamic design highlights the competitive nature of the audio industry. The chase of the smaller triangle after the larger one showcases Resonance Sound’s drive to outdo the standard industry offerings.

I used After Effects to craft this engaging visual story, ensuring the animation was as captivating as its accompaniment. Resonance Sound’s team completed the 9-second animation by adding the final audio and sound effects, which brought the entire piece to life.

This animation perfectly demonstrates Resonance Sound’s commitment to outstanding sound design and the creative energy that fuels its work.

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