ORGANISATION
icare | Insurance and Care NSW
ROLE
Senior Graphic Designer (Full-time)
BRIEF
Designing and implementing icare’s digital Brand hub.
OBJECTIVES
- Design user-friendly Brand hub
- Manage 1,000+ digital assets
- Produce introductory animated video
- Implement graphic team kanban board
- Maintain all hub pages
- Create Web2Print templates
SOFTWARE
Adobe InDesign
Adobe Illustrator
Adobe Premiere Pro
IntelligenceBank
During my time at icare, I played a pivotal role in developing the organisation’s digital brand hub on the IntelligenceBank platform.
I managed over 1,000 assets, tagging and batch-processing metadata for stock images, internal photos, headshots, and leadership portraits using Adobe Bridge and Photo Mechanic. Collaborating with the project manager, I organised and sourced assets, creating a clear structure that ensured effective content management.
I designed the hub’s interface in InDesign, integrating team feedback to create a user-friendly experience for the organisation-wide rollout. IntelligenceBank then built the platform based on my templates, ensuring seamless implementation.
Additionally, I contributed to key business pages, including FAQ sections and design team pages, crafting them in HTML/CSS. I ensured the platform maintained a cohesive and polished visual identity by integrating digital assets, such as email footers.
A vital feature of this project was the advanced form-building tool. The project manager introduced the concept of ‘Briefing Forms’ for graphic design requests, and with team input, I took responsibility for building and refining this tool. This innovation streamlined workflows, enabling users to submit tickets directly to the design team. The system, integrated with a Kanban board, improved task management and facilitated data extraction for reporting our achievements.
I also played a significant role in the Web2Print tool, designing an intuitive interface that empowered staff to customise templates while preserving our core design elements. Most of these templates were my creations, ensuring consistency and brand integrity.
As the project neared completion, I proposed creating an animated video to showcase the brand hub’s functionality. I envisioned a dynamic video featuring a mouse pointer navigating menus and animated elements. Collaborating with the project manager, I guided the script and storyboard creation. Using Adobe After Effects, I animated the video, syncing on-screen actions with the supplied voiceover to ensure seamless timing. Drawing on my experience in TV animation, I delivered an engaging introduction to the platform, effectively highlighting its features.
Throughout the project, I prioritised user experience and visual appeal, ensuring the platform functioned efficiently and elevated the brand’s presence.
