Over the years, I’ve designed and developed a comprehensive portfolio of digital banners, graphics, and banner headings for EDMs (Electronic Direct Mail) and full EDMs, showcasing versatility and creativity in digital communication design.

Much of my work has supported high-profile organisations, including icare and the Australian Digital Health Agency, where I collaborated with diverse internal stakeholders to produce visually impactful designs that convey clear and precise messages.

Every design I create is rooted in a deep respect for branding guidelines, reflecting a professional aesthetic tailored to resonate with specific audiences—whether health professionals, internal teams, or the broader Australian community. Simplicity in design is never accidental; it results from careful planning and meaningful discussions to ensure clarity and purpose.

Throughout my career, I’ve mastered tools such as Microsoft Dynamics, Mailchimp, and Swift Digital to build EDM newsletters, adapting seamlessly to the needs of various employers. Additionally, I’ve developed templates using web2print with InDesign, enabling internal teams to update text and images within pre-designed banners while remaining consistent with brand standards. This empowers stakeholders to produce polished monthly or weekly newsletters independently.

Beyond structured communications, I’ve embraced opportunities to inject creativity into festive campaigns and internal communications. By balancing brand integrity with vibrant design elements, I’ve crafted engaging, celebratory visuals that capture the spirit of the occasion while maintaining professionalism.